Privacy - Privacy Policy

Your privacy is important to us. This Privacy Policy explains how Limited, Inc. collects, uses, and protects your personal information.

Last Updated: January 2025

Introduction

Limited, Inc. ("Limited," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use our website, mobile application, and services (collectively, the "Services").

Please read this Privacy Policy carefully. By using our Services, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access the Services.

Information We Collect

Personal Information

We may collect personally identifiable information that you voluntarily provide to us when you:

  • Register for an account
  • Apply for our financial products or services
  • Make transactions through our platform
  • Contact our customer support
  • Subscribe to our newsletter or marketing communications

This information may include:

  • Full name
  • Email address
  • Phone number
  • Mailing address
  • Date of birth
  • Social Security Number (SSN) or Tax Identification Number (TIN)
  • Government-issued identification documents
  • Bank account information
  • Payment card information
  • Employment information

Financial Information

To provide our financial services, we collect and process financial information including bank account details, transaction history, income verification, and credit information where applicable.

Automatically Collected Information

When you access our Services, we may automatically collect certain information, including:

  • Device information (type, operating system, unique device identifiers)
  • IP address and location data
  • Browser type and version
  • Pages visited and time spent on our Services
  • Referring website or application
  • Usage patterns and preferences

How We Use Your Information

We use the information we collect for various purposes, including:

  • Providing, maintaining, and improving our Services
  • Processing transactions and sending related information
  • Verifying your identity and preventing fraud
  • Complying with legal and regulatory requirements
  • Communicating with you about products, services, and promotions
  • Responding to your inquiries and providing customer support
  • Analyzing usage patterns to improve user experience
  • Protecting the security and integrity of our Services

Information Sharing and Disclosure

We may share your information in the following circumstances:

Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

Banking Partners

To provide banking and financial services, we share necessary information with our banking partners, including Cross River Bank and Fortress Trust, who are subject to their own privacy policies and regulatory requirements.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

With Your Consent

We may share your information with third parties when you have given us your consent to do so.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and penetration testing
  • Access controls and authentication mechanisms
  • Employee training on data protection practices
  • PCI DSS compliance for payment card data

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. The retention period may vary depending on the context of the processing and our legal obligations.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access: You may request access to the personal information we hold about you.
  • Correction: You may request that we correct inaccurate or incomplete information.
  • Deletion: You may request that we delete your personal information, subject to certain exceptions.
  • Portability: You may request a copy of your data in a structured, machine-readable format.
  • Opt-out: You may opt out of receiving marketing communications from us.

To exercise these rights, please contact us at privacy@limitedapp.com.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your interactions with our Services. You can control cookies through your browser settings and other tools. However, disabling cookies may limit your ability to use certain features of our Services.

Children's Privacy

Our Services are not intended for children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We take appropriate safeguards to ensure that your personal information remains protected.

California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your information, and the right to opt out of the sale of your personal information. We do not sell personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Email: privacy@limitedapp.com
Mail: Limited, Inc., 600 California Street, 11th Floor, San Francisco, CA 94108
Support: support@limitedapp.com

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© Limited, Inc. 2026

Limited is a financial platform providing flexible payment and expense management services and technology solutions. Limited is not a bank. Limited Inc. is a technology services provider and administrator of the Limited Card Program, Limited Pay and Limited Chroma, among other programs and services. Limited partners with multiple third-parties service providers and banking partners in several jurisdictions that enable us (i) to utilize the services of licensed banks and payment institutions and other regulated services, and (ii) to pass these services through to Limited's customers. Fees: Limited's Services may incur transactional, cross-border and/or financing fees, as well as costs and expenses associated with Limited's Third-Party Service Providers. Disclosure: Please note that because Limited operates in many regulatory environments globally, there are important differences in the way Limited provides its solutions and services depending on the region.

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